Post by account_disabled on Feb 25, 2024 3:39:11 GMT -5
The expose to the world. It might be from analytics your rank tracker like Moz or from raw user data if you operate a forum. Ill give you examples of how you might tap into these resources especially when they dont seem obvious or plenteous but lets start with a canonical example of one great use of firstparty data in an industry that seems directly at odds with dating. The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However one of the most successful uses of data for content has been produced by the team at OK.
Cupid whose datatagged blog posts have earned thousands Czech Republic Mobile Number List of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data generated by their user base. Lets look at one quick example Congrats Graduates No One Gives a Sht. of female and of male millenials say a college degree is mandatory for dating. The blog post is fairly straightforward and not particularly long but it used unique data that isnt really available to the average person.
Because OK Cupid is in a privileged position they can provide this kind of insight to their audience at large. But maybe you dont have a million customers with profiles on your site where can you look for first party data Well here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content Google Analytics Search Console data and Adwords data Do you see trends around holidays that are interesting Perhaps you notice that more people search for certain keywords at certain times. if theres a local holiday like a festival or event that makes your data unique from the rest of the country. Sales data When do your sales go up or down Do they coincide.
Cupid whose datatagged blog posts have earned thousands Czech Republic Mobile Number List of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data generated by their user base. Lets look at one quick example Congrats Graduates No One Gives a Sht. of female and of male millenials say a college degree is mandatory for dating. The blog post is fairly straightforward and not particularly long but it used unique data that isnt really available to the average person.
Because OK Cupid is in a privileged position they can provide this kind of insight to their audience at large. But maybe you dont have a million customers with profiles on your site where can you look for first party data Well here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content Google Analytics Search Console data and Adwords data Do you see trends around holidays that are interesting Perhaps you notice that more people search for certain keywords at certain times. if theres a local holiday like a festival or event that makes your data unique from the rest of the country. Sales data When do your sales go up or down Do they coincide.